upapp

We're not here to build you a website We're here to unlock your business.

Teams and brands we've worked with

  • Carniques Sunyer
  • Civitfun
  • Pantone
  • Rockalingua
  • Taxitronic
  • X-Rite

01Branding

A brand that holds the product.

Visual identity that matches how your business actually works and sells. Not a pretty logo in a vacuum, a system that holds across every touchpoint.

See more — Branding

They asked for

They wanted a logo so they'd look like a real brand on social.

We ended up doing

We designed a coherent visual system and templates so their team could keep posting on-brand without coming back to us.

02Digital experience

Design and code in service of the business.

We design and build the digital product your business actually needs: the right scope, in the right place, used by your customer without friction.

See more — Digital experience

They asked for

They wanted more features to attract more users.

We ended up doing

We redesigned sign-up and new users grew 60% in 2 months.

03Automation

Less copy-paste, less Excel, fewer errors.

We connect the tools you already use and remove the repetitive manual work. Your team focuses on what actually adds value.

See more — Automation

They asked for

They wanted to hire more people to keep up with client onboarding.

We ended up doing

We automated client onboarding and freed 20h/week from the existing team without hiring.

04AI assistants

AI that ships to production.

Assistants with a measurable use case, integrated into your operations. No shiny demos that never leave the prototype.

See more — AI assistants

They asked for

They wanted “something with AI” to take pressure off their support team.

We ended up doing

We built an assistant that classifies incoming tickets and halves response time.

How we approach it

Context first, then the solution. Execution in phases.

The first conversation is always an analysis, never a quote.

  1. 01

    Diagnosis

    We listen to the business, understand the context, and find the real bottleneck.

  2. 02

    Hypothesis and prioritization

    What's in, what's out, what's now and what's later. Independent criteria, zero hype.

  3. 03

    Implementation

    We execute in closed phases with clear budget and timeline at every step.

  4. 04

    Measurement and iteration

    We track the business indicators, iterate and consolidate what works.

Sectors we're comfortable in

If you're here, you're probably in the right place.

  1. 01 Health and dental
  2. 02 Wellness
  3. 03 Education
  4. 04 Sports
  5. 05 AgriTech
  6. 06 HealthTech
  7. 07 SpaceTech
  8. 08 Hospitality
  9. 09 E-commerce
  10. 10 IoT

Manifesto

How we think and how we work.

Context first, then the solution
We won't sell you a website, a rebrand, an automation or an AI assistant without first understanding what's holding your business back.
Phases, not endless bets
We work in deliverables with a review at the end of each phase. You stay in control of budget, timeline and direction.
One criterion for four disciplines
Brand, product, automation and AI under the same product lead. Real coherence, not a patchwork of vendors.
Full transparency
Clear communication, documentation when it matters, visibility on the what, the why and what's next. No black boxes.
What's yours stays yours
Repos, hosting, domains, data and documentation under your control from day one. No lock-in.
No hype, no buzzwords
We speak the language of business. If it doesn't move your metrics, we don't build it.

The first step

Not a project brief. A diagnosis call.

30 minutes to understand what's holding your business back and decide, together, what's worth doing.